This is an illustrative usage scenario, not a real customer testimonial.
SF
ShopFlow
E-Commerce Β· 45 employees Β· 50,000/events/day
How ShopFlow scaled webhook delivery to 50K events/day and cut infrastructure costs by 60%
We switched from building our own webhooks to HookSniff. Saved us 3 months of engineering time and $2K/month in infrastructure costs.
β CTO, ShopFlow
The Problem
- β’Building webhook infrastructure from scratch would take 3-6 months
- β’Custom retry logic was unreliable β 5% of events were lost during traffic spikes
- β’No visibility into delivery success rates made debugging impossible
- β’Multiple systems (ERP, CRM, shipping) needed the same events
The Solution
- Integrated HookSniff SDK in 2 hours β Node.js SDK with TypeScript support
- FIFO ordered delivery ensures events arrive in sequence for order processing
- Multi-endpoint delivery sends one event to ERP, CRM, and shipping simultaneously
- Real-time dashboard shows delivery success rates and error details
Results
Engineering time
Before
3-6 months
After
2 hours
Infrastructure cost
Before
$2,500/mo
After
$24/mo
Event loss
Before
5%
After
0%
Delivery latency
Before
2-5 seconds
After
<200ms
Tech Stack
Node.jsPostgreSQLRedisShopifyStripe
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